Fashion and promotions: why are they so unecological?

Much is heard about the impact of fashion and promotions on the sustainability of the Earth. In fact, the more immediate and ephemeral side of fashion seems to have a direct impact on pollution, and excessive and unnecessary consumption is still promoted by sales and big promotions, like Black Friday.

Fashion and promotions: why are they so unecological?

Much is heard about the impact of fashion and promotions on the sustainability of the Earth. In fact, the more immediate and ephemeral side of fashion seems to have a direct impact on pollution, and excessive and unnecessary consumption is still promoted by sales and big promotions, like Black Friday. But, after all, why are these promotions so unecological? And what will be the impact of fashion? Come and find out! Ephemerality is part of the 21st century and of the way human beings live their daily lives in this era. Far from the notions of antiquity, where products were used until they were totally unusable, you will realize that it replaces your clothing products, shoes and even your accessories often, to adapt to the trends of the moment.In addition to there being a great social pressure to follow fashions, the very forms of business management mean that consumption tends to increase, namely through the presentation of more accessible products and great promotional seasons, which allow everyone to have access to the products sold.

The demand for non-essential products is something that is particularly visible in times like Black Friday, where consumer desire reaches its maximum exponent. This type of promotion, however, brings not only an increase in sales but also an increase in pollution, as it not only promotes greater production, but also a greater tendency to throw away old products, even if they are still in good condition.In a phase where it is already possible and where markets try to adapt to sustainability policies, promotions on fashion brands seem to go against the ecological model and generate more waste.Discover the effective impact of promotions and fashion on ecology. The

pollution and its relationship with the promotional seasons

Black Friday corresponds to the weekend most awaited by consumers, as it allows various products, including fashion products (clothing, footwear, accessories), household appliances and new technologies to be at a bargain price.Besides this discount season, other promotional actions take place throughout the year, with sales and discounts on specific products.If we consider that the products are now much more economical than they were before, due to consumerism, and add to this the lower price generated by the promotions, we understand that the whole system aims, basically, to ensure that the consumer feels appeal for the purchase, driven by immediacy and accessibility.Every time a product is replaced that is not yet at the end of life, we are turning it into garbage and worsening the world situation of pollution. This search for novelty at affordable prices has therefore led to the disposal of goods that could, in regular cases, continue to be used.

The trend

's downside Fashion has a role in pollution but this does not mean that we are not trying to reverse the trend.

Some sustainability actions have been made, through advertising, the application of sustainable principles at the time of production and also through reuse, by means such as renting suits.-.

Amber Govia
Amber Govia

Passionate music guru. Extreme beer expert. Amateur beer junkie. Hipster-friendly internet fanatic. Freelance reader.

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